Empowerment: a total experience.
Learn about our Progressive message
The Progressive message is about communicating who we are and what we stand for, overall and issue-by-issue so that busy people quickly understand us. To capture the votes that should be ours naturally, we need to work on what we say and then repeat it again and again.
Promote our message
After you learn what to say, it's a matter of how well you say it. Here's where you'll find professional tips on many different ways to effectively communicate. It's our job to deliver the message in a way that it's immediately understood, easily promoted and connected.
Apply our message to the issues
Since people tend to vote according to the message they most identify with and not necessarily vote their best interests, it's our job to make sure every American knows who we are and what we stand for issue by issue.
Connect our message
The power of the grassroots is people connecting to people. Discover ways to connect our Progressive message, including our worthy values, our noble principles and our vision for a better future for all.
Be inspired by our Messengers of Democracy
Explore pages saturated with inspiration. Sights, sounds, historical achievements — it's all here. By revisiting troubled times, we see how Progressives inspired and achieved the solutions that time and time again helped improve lives and families. Average Americans have traditionally grown stronger, wealthier and more secure under liberal leadership. Use these timeless stories and courageous examples to talk about our identity and long record of success. Quote great people who are responsible for speaking the words and taking the steps that empowered us.
Know the threats to our democracy
This section seeks to uncover some of the radical Republican's most harmful actions and beliefs that are turning our once respected country into one that is loathed and feared by the rest of the world. We must clearly differentiate ourselves from them. A shared, repeated language is once again our primary tool to help others understand who we are. In this case, by contrast.
Watch the sidebars
Find tips and goodies peppered into the sidebars.
Start wherever you like
At the Messaging Project, all roads lead to your empowerment. When each community member is strong, we become a force for uniting our whole American community toward a better life in a better world.